Recruit Warhammer Online players, get special items

EA Mythic has recently announced that their new recruitment campaign for Warhammer Online is not of the conventional type.
Apparently, if you recruit 1 player you will get 30 days of free game time and then it gets good. Recruit 2 players? You get a exclusive in-game pet along with another 30 days of free game time, but it doesn’t stop there.
Recruit 4 players and you’ll get a Rod of Service or Collar of Servitude which both increase experience earned by 5%. Sounds pretty cool. After 4 players you will continue to get a free month of game time.
Sounds to me like if you keep recruiting players you’ll never have to pay for the game.
Read (Joystiq)