Midway Hints At “Awesome Announcement”
Video game companies are now discovering the buzz-building benefits of social tools like twitter; instead of generating a full-blown press release or waiting for a magazine to publish a new issue they can give a little hint that something is going to be happening soon. Then hordes of gamers and journalists alike will hover on their websites, clicking the refresh button every few moments in the hopes of glimpsing the update.
Midway’s community manager said “A sweet new demo of an early-stage game just arrived in my office. Color me excited.” Another Midway representative confirmed that it’s for an unannounced title which they are describing as “awesome”, though I doubt anyone can recall when a game company described one of their upcoming titles with any less bombastic phrasing.
With heavy debts looming Midway is likely hoping to generate significant interest in this new title as soon as possible to keep themselves afloat.