DigitalBattle.com

Whatever the review scores say (I haven’t played the game or read any reviews yet), I have to give THQ some major points for their interesting choice in promotions/publicity stunts/giveaways for Red Faction Guerilla. If you’d been strolling the streets of London yesterday you might have seen a car being pounded on by strangers with a sledgehammer.

This wasn’t a case of revenge, random violence or vandalism; THQ had taken a rather odd event most often used for a fundraiser at state fairs and utilized it to promote their newest game. Usually whoever’s running the ‘car smash’ charges a few bucks for a few whacks at the vehicle, but this time taking out your aggression on the automobile was more than free; it was profitable. Inside the car were over a hundred copies of Red Faction Guerilla. Folks at THQ said it was an ‘experiment’ to see how many people would stop in the middle of their day to wail on a car in order to get a free copy of the game, inspired by the game’s incredibly realistic destruction engine. They also get kudos for taking the car in for recycling after the conclusion of the event.