DigitalBattle.com

Yesterday we told you that Microsoft would be bringing a new kind of ads to their Xbox 360 console thanks to their Silverlight technology. Well, a bunch of you probably rolled your eyes at the thought of more ads but according to Major Nelson, they probably won’t be as annoying as you think:

I need to let you know that you don’t need to worry about a huge influx of ads across the dashboard. One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the LIVE community. Silverlight will help make those ads a more organic part of the dashboard, like we’ve done with some of the NXE slots in the past.

So, while the ads will be there, there is a good chance that the advertised products will actually be stuff you care about.