Microsoft patents 3D advertising environment
If you thought Sony’s Playstation Home was stupid, get ready for this — A recent patent filed by Microsoft details a 3D advertising environment that is somewhat similar to the abovementioned Home.
However, instead of a fully fuctional 3D environement players will instead take the form of an avatar that is determined based on the advertisment. Still don’t get it? Below is an excerpt from the patent filing that might give you a better picture:
In one example, to advertise the movie TRANSFORMERS, an advertiser may provide the robot BUMBLEBEE, which is a popular character in the movie, as the advertiser-generated avatar. The BUMBLEBEE avatar may include functionality to “transform” between the robot and the CHEVROLET CAMARO depicted in the movie. In another example, to advertise the cereal TRIX, an advertiser may provide the TRIX RABBIT as the advertiser-generated avatar. The TRIX RABBIT avatar may include functionality to say the popular catchphrase “SILLY RABBIT, TRIX ARE FOR KIDS.” In yet another example, to advertiser the ZUNE digital media player from MICROSOFT CORPORATION, an advertiser may provide an image of the ZUNE digital media player as the advertiser-generated avatar. The ZUNE digital media player avatar may include functionality to change colors, change models, and play various digital media.
But what will Microsoft give us in return for participating in these 3D advertisment environments? I’ll take Microsoft Points.
via Kotaku