Vavle to pour $25 million into Left 4 Dead 2 ad campaign
It was recently made known that Valve is preparing to launch a $25 million Left 4 Dead 2 advertisement campaign in hopes of hyping up the zombie FPS. To put this into comparison, Vavle spent about $10 million on the ad campaign for the original Left 4 Dead, so you can see they are a bit more serious about its sequel.
The decision to put such a heavy chunk of change into L4D2 most likely came about after it was made known that it was pre-ordered a tremendous amount more than the original.
Expensive ad campaign or not, you’re still not going to be able to get your hands on Left 4 Dead 2 until its November 17th release date for the Xbox 360 and PC.
via joystiq
October 8th, 2009 at 12:22 pm
“Vavle..” try to get the TITLES even right, ok? We don’t expect you to get the actual text right or with quality, but the titles!!?? It doesn’t take so long to read what you’ve typed..