Battle.net to allow third parties?

Currently, it’s known that Blizzard plans to use its Battle.net service for their own in-house games like Diablo III and StarCraft 2. However, Blizzard’s Rob Pardo recently went on record as saying they might open it up to third parties.
“It’s something that we’ve definitely always talked about. The problem for us is that it takes a lot of work from our other teams. Every time we have the discussion, we try to figure out what’s going to happen if let’s say a Blizzard game was coming out and a third party game was coming out at the same time. Could we be agnostic in that way? Could we offer the same level of support that we offer our games to third parties? We just never know. It just seems like a big job for us.”
If Blizzard were to do this, Valve’s Steam digital distribution platform would finally be getting a run for its money. I wonder which studios would take sides.
via cvg
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