Posts Tagged ‘ad’
Vavle to pour $25 million into Left 4 Dead 2 ad campaign
It was recently made known that Valve is preparing to launch a $25 million Left 4 Dead 2 advertisement campaign in hopes of hyping up the zombie FPS. To put this into comparison, Vavle spent about $10 million on the ad campaign for the original Left 4 Dead, so you can see they are a bit more serious about its sequel.
The decision to put such a heavy chunk of change into L4D2 most likely came about after it was made known that it was pre-ordered a tremendous amount more than the original.
Expensive ad campaign or not, you’re still not going to be able to get your hands on Left 4 Dead 2 until its November 17th release date for the Xbox 360 and PC.
via joystiq
San Fran is Left 4 Dead
Left 4 Dead is Valve’s upcoming big, blockbuster title, but just how much is Valve spending to promote it? Big bucks, according to Shacknews, who has discovered that a variety of ads for the game have appeared in the San Francisco subway system.
The ads are part of the studio’s $10 million marketing campaign for the cooperative shooter that will be released on PC and Xbox 360 on November 18.
These subway ads join the billboard in Seattle, WA, with the site’s readers reporting more billboards in Chicago, IL alongside Highway 94 and Vallejo, CA alongside Highway 29.