Posts Tagged ‘david reeves’
Reeves Leaving SCEE, House New CEO
Sony today sent out word that SCEE president and CEO David Reeves is to retire from the company at the end of the month.
Reeves has been in SCEE since 1995, initially managing several regional offices and helping launch the first PlayStation console in Europe. He moved to the UK in 1999 and became senior vice president for sales and marketing before the launch of the PS2. Reeves was finally named president of SCEE in 2005 and then CEO two years later.
His role will be filled by Andrew House, former chief marketing officer of Sony Corporation. House has been with Sony since 1990 and led the marketing strategies for the PS1, PS2 and PSP in America.
Sony: Cell Processor Being Shrunk This Year
Sony is not in the best of positions right now. The company announced its first loss in over a decade and the gaming division had income come down by quite a big margin. Sales of the PS3, PSP and PS2 were also down, but that hasn’t put SCEE boss David Reeves down. In fact, he made a rather silly boxing analogy in this interview, but he also said some interesting stuff – namely, the PS3.
Reeves disclosed that the Cell processor running the PS3 will soon be shrunk down. The current Cell chip is a 65nm one and will soon be replaced by a 45nm chip which will require less power and make the machine run cooler. So, when is this coming? “Probably in [the] middle of the year,” said Reeves.
That would bring down production costs for the PS3, and also might mean a price cut, which is always good for the consumer and the product in question.