Posts Tagged ‘emerging markets’
New ‘Low Cost Console’ Announced For Emerging Markets
Part of the reason the Wii sells so well is its low price tag. This makes it especially popular for countries where luxuries such as electronics are far more expensive. At the Game Developers Conference Qualcomm unveiled their own console offering that they hope will be able to corner the market on games in Brazil, Russia, India and China.
It’s called the Zeebo and it launches in Brazil in Early May/June 2009. The system is powered by Mobile chips so you can’t expect anything up to modern standards, but what the console lacks in processing power it makes up for in the sheer number of games. The console will have substantial third party support with over six hundred games being bundled in along with the inexpensive system, retailing at $199. There will be more games available via download, with thirty available at the launch and more to come.
The appeal they hope is that the cost of their games is very little more than the cost of pirated titles. Unfortunately outdated titles like Tekken 2, Quake (yes the original) and others aren’t very likely to beat out the appeal of shinier, flashier modern titles.
Tags: brazil, china, emerging markets, game developers conference, india, qualcomm, russia, tekken 2, zeebo