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	<title>DigitalBattle.com &#187; howard stringer</title>
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		<title>Sony responds to Activision&#8217;s threat</title>
		<link>http://www.digitalbattle.com/2009/07/08/sony-responds-to-activisions-threat/</link>
		<comments>http://www.digitalbattle.com/2009/07/08/sony-responds-to-activisions-threat/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 23:24:18 +0000</pubDate>
		<dc:creator>Jeff Baker</dc:creator>
				<category><![CDATA[Console]]></category>
		<category><![CDATA[PSP]]></category>
		<category><![CDATA[PlayStation 3]]></category>
		<category><![CDATA[activision]]></category>
		<category><![CDATA[bobby kotick]]></category>
		<category><![CDATA[howard stringer]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[support]]></category>

		<guid isPermaLink="false">http://www.digitalbattle.com/?p=25145</guid>
		<description><![CDATA[
A while back, Activision threatened Sony that they would stop supporting the Playstation if they didn&#8217;t drop its price to a more reasonable point. Following this threat, Capcom responded by saying they won&#8217;t be dropping the Playstation because, well, it&#8217;s another chance for them to make money.
Finally, Sony main man Howard Stringer has stepped in [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-25148 aligncenter" title="sony_logo" src="http://www.digitalbattle.com/wp-content/uploads/2009/07/sony_logo.jpg" alt="" width="450" height="300" /></p>
<p>A while back, Activision <a href="http://www.digitalbattle.com/2009/06/19/activison-expressing-concerns-over-ps3-sales-momentum/" target="_blank">threatened</a> Sony that they would stop supporting the Playstation if they didn&#8217;t drop its price to a more reasonable point. Following this threat, Capcom <a href="http://www.digitalbattle.com/2009/06/22/capcom-wont-stop-supporting-playstation/" target="_blank">responded</a> by saying they won&#8217;t be dropping the Playstation because, well, it&#8217;s another chance for them to make money.</p>
<p>Finally, Sony main man Howard Stringer has stepped in to respond to Activision&#8217;s CEO Bobby Kotick:</p>
<blockquote><p>He certainly likes to make a lot of noise, I lose money on every PlayStation I  make</p></blockquote>
<p>It&#8217;s not much, but it&#8217;s certainly a statement. Let the war begin!</p>
<p><a href="http://www.thatvideogameblog.com/2009/07/08/sony-rebuffs-activisions-complaints/" target="_blank">Read</a> (ThatVideoGameBlog)</p>
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		<title>Sony CEO: &quot;Wii has Better Business Model&quot;</title>
		<link>http://www.digitalbattle.com/2008/08/29/sony-ceo-wii-has-better-business-model/</link>
		<comments>http://www.digitalbattle.com/2008/08/29/sony-ceo-wii-has-better-business-model/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 20:12:05 +0000</pubDate>
		<dc:creator>Rajiv Ashrafi</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Hardware]]></category>
		<category><![CDATA[PlayStation 3]]></category>
		<category><![CDATA[Wii]]></category>
		<category><![CDATA[howard stringer]]></category>
		<category><![CDATA[sony]]></category>

		<guid isPermaLink="false">http://www.digitalbattle.com/2008/08/29/sony-ceo-wii-has-better-business-model/</guid>
		<description><![CDATA[ The Wii is the current market leader and other companies are beginning to realize they should followed Nintendo&#8217;s steps in providing cheaper consoles and easily accessible games.
In fact, Sony CEO Howard Stringer praised Nintendo, confessing that the Wii &#8220;may be a superior business model&#8221; in an interview with German news outlet Die Welt.
&#8220;The major [...]]]></description>
			<content:encoded><![CDATA[<p><img style="margin: 0px 0px 5px 5px" border="0" alt="1211_howard_stringer" align="right" src="http://www.digitalbattle.com/wp-content/uploads/2008/08/1211-howard-stringer.jpg" width="240" height="164"> The Wii is the current market leader and other companies are beginning to realize they should followed Nintendo&#8217;s steps in providing cheaper consoles and easily accessible games.
<p>In fact, Sony CEO Howard Stringer praised Nintendo, <a target="_blank" href="http://www.welt.de/english-news/article2358382/Future-of-Sony-Ericsson-uncertain.html">confessing</a> that the Wii &#8220;may be a superior business model&#8221; in an interview with German news outlet Die Welt.
<p>&#8220;The major difference lies in the fact that Nintendo makes money with the hardware alone,&#8221; he said.
<p>Stringer also talked about recovering the money it spent on the PS3, noting that &#8220;it will certainly take some time,&#8221; stressing that the company is now making more money on games than it is losing on hardware sales.</p>
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