Step aside Master Chief, this time Mountain Dew has teamed up with Blizzard to release not one but two versions of World of Warcarft Game Fuel; Alliance Blue and Horde Red.

Of course, gamers will be able to get an exclusive in-game pet, known as a Battle-bot, upon purchasing the new Dew but that’s just the beginning of it. Game Fuel drinkers will also get a chance to win prizes from companies like Alienware, Razer and Jinx.

Fans of the Halo 3 Game Fuel need not be discouraged as the Horde Red Game Fuel is actually a rebranded version of the original recipe. Be on the lookout for Game Fuel everywhere you would normally purchase soda.

Slap Pikachu on virtually any piece of merchandise and bam, instant hit. It seems the guys behind Pokémon have decided to capitalize on the fact releasing a ‘Pikanicamp’ line of camping gear.

Kotaku says the line will include Pokémon Diamond/Pearl themed tents, chairs, flashlights, sunglasses, and mini-tables.

It’s cool for the kids and all but from the looks of it that tent probably won’t be much use if you’re actually going camping.

EA has announced that their quest for world domination has continued as they break out of the video game market and into the toy market.

It was recently announced that EA has inked a deal with Toy Island to produce a range of sports oriented toys that bare the EA Sports Moniker. EA exec Peter Moore had this to say:

“Our goal is to take the EA SPORTS brand deeper into the fabric of sports, and into new markets that allow more people to unleash their inner spirit of sports and competition,” said Moore. “With Toy Island, we’ve found a partner that shares EA SPORTS’ passion for quality and innovation. We’re excited to be working with them to bring to market unique products that are sure to be captivating for young athletes.”

From Hockey and Football to baseball and soccer, this deal with Toy Island will produce an array of different training toys that will be designed to develop correct form and other skills in aspiring athletes. Good job EA, better make yourself look good before those soccer moms come after you claiming you promote childhood obesity!

Read(Kotaku)

The site features a new Photo Creator that will allow players to pose their in-game characters, add effects and take photos which can be added to band pages and profiles. These photos can also be used on merchandise including t-shirts and stickers.

Also, they will be offering 6” statues of in-game Rock Band avatars for $69. Avatars can now be posed using the new Bandmate Creator tool.

They are offering t-shirts for $29, posters for $14, stickers for $5, key chains for $3 and buttons for $2.