Posts Tagged ‘otx’
Will Modern Warfare 2’s dropping of Call of Duty hurt its success?
Back when the game was released there was some confusion over whether or not Modern Warfare 2 would be called Call of Duty: Modern Warfare 2 or just Modern Warfare 2. Well, Infinity Ward and Activision released a statement that would officially deem the title just Modern Warfare 2. However, is the fact that the game is no longer called Call of Duty going to hurt its success?
Yes, and no, according to tracking firm OTX who says that the brand awareness of the game has been halved due to Call of Duty being removed from the title. However, the firm then went on to say that they are still expecting the game to make a killing:
Even without the Call of Duty association, it is still perceived as a much have title” – OTX spokesperson
I don’t know about you guys but I’m definitely going to be purchasing Modern Warfare 2 along with pretty much every other Xbox 360 owner I know. The fact that it dropped the Call of Duty moniker is less of a bummer than the assumed fact a Nazi Zombie equivalent won’t be present.
Read (Kotaku)