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	<title>DigitalBattle.com &#187; peter moore</title>
	<atom:link href="http://www.digitalbattle.com/tag/peter-moore/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.digitalbattle.com</link>
	<description>Game News For the Masses</description>
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		<title>Peter Moore: disc based gaming a &#8220;burning platform&#8221;</title>
		<link>http://www.digitalbattle.com/2009/10/19/peter-moore-disc-based-gaming-a-burning-platform/</link>
		<comments>http://www.digitalbattle.com/2009/10/19/peter-moore-disc-based-gaming-a-burning-platform/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 19:40:22 +0000</pubDate>
		<dc:creator>James Hyde</dc:creator>
				<category><![CDATA[Analyst]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Casual]]></category>
		<category><![CDATA[Console]]></category>
		<category><![CDATA[Hardware]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[peter moore]]></category>

		<guid isPermaLink="false">http://www.digitalbattle.com/?p=28158</guid>
		<description><![CDATA[Speaking PLAY Digital Media conference, EA&#8217;s Peter Moore has described sales model for regular, retail disc-based games as &#8220;burning&#8221;, noting that EA is focused on digital distribution and Moore advised other publishers to do the same. Moore noted that disc based games might completely go away within the next ten years. 
&#8230;we&#8217;ll recognize it 10 [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.digitalbattle.com/wp-content/uploads/2009/06/peter_moore_keyartboxart_160w.jpg" alt="" align="right" />Speaking PLAY Digital Media conference, EA&#8217;s Peter Moore has described sales model for regular, retail disc-based games as &#8220;burning&#8221;, noting that EA is focused on digital distribution and Moore advised other publishers to do the same. Moore noted that disc based games might completely go away within the next ten years. </p>
<blockquote><p>&#8230;we&#8217;ll recognize it 10 years from now when we tell our grand kids, we&#8217;ll tell them we used to drive to the store to get shiny discs that have bits and bites on them and we&#8217;d place them in this thing called a &#8216;disc tray,&#8217; and it&#8217;d whirl around…and they&#8217;ll go &#8216;What?&#8217;&#8221;</p></blockquote>
<p>Check out more or Moore&#8217;s thoughts at Gamasutra <a href="http://www.gamasutra.com/php-bin/news_index.php?story=25692">here</a>. </p>
]]></content:encoded>
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		<title>EA: FIFA 10 fastest selling sports game of all time</title>
		<link>http://www.digitalbattle.com/2009/10/07/ea-fifa-10-fastest-selling-sports-game-of-all-time/</link>
		<comments>http://www.digitalbattle.com/2009/10/07/ea-fifa-10-fastest-selling-sports-game-of-all-time/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 17:23:56 +0000</pubDate>
		<dc:creator>Jeff Baker</dc:creator>
				<category><![CDATA[PC]]></category>
		<category><![CDATA[PlayStation 3]]></category>
		<category><![CDATA[Wii]]></category>
		<category><![CDATA[Xbox 360]]></category>
		<category><![CDATA[ea sports]]></category>
		<category><![CDATA[fifa 10]]></category>
		<category><![CDATA[peter moore]]></category>

		<guid isPermaLink="false">http://www.digitalbattle.com/?p=27585</guid>
		<description><![CDATA[When you think of the fastest selling sports game what is the first title you think of? Madden? Wrong. FIFA 10? Correct, according to EA that is.
The mega publisher has announced today that the latest addition to the FIFA franchise has sold 1.7 million copies in Europe during its first week alone effectively making it [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-27586" title="fifa10logo" src="http://www.digitalbattle.com/wp-content/uploads/2009/10/fifa10logo.jpg" alt="fifa10logo" width="185" height="185" align="right" />When you think of the fastest selling sports game what is the first title you think of? <em>Madden</em>? Wrong. <em>FIFA 10</em>? Correct, according to EA that is.</p>
<p>The mega publisher has announced today that the latest addition to the<em> FIFA</em> franchise has sold 1.7 million copies in Europe during its first week alone effectively making it the fastest selling sports game of all time.</p>
<p>Peter Moore, EA Sports prez, comments:</p>
<blockquote><p>&#8220;We were confident that FIFA 10 would be a hit, and this week fans across Europe  have shown just how much they love this game. We are incredibly proud of FIFA 10 and this kick-off for great,  authentic football competition.&#8221;</p></blockquote>
<p><a href="http://kotaku.com/5376193/fifa-10-is-the-fastest-selling-sports-game-ever">via</a> kotaku</p>
]]></content:encoded>
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		<title>EA: No new NASCAR games planned</title>
		<link>http://www.digitalbattle.com/2009/09/03/ea-no-new-nascar-games-planned/</link>
		<comments>http://www.digitalbattle.com/2009/09/03/ea-no-new-nascar-games-planned/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 12:42:59 +0000</pubDate>
		<dc:creator>Jeff Baker</dc:creator>
				<category><![CDATA[PlayStation 3]]></category>
		<category><![CDATA[Xbox 360]]></category>
		<category><![CDATA[ea sports]]></category>
		<category><![CDATA[nascar]]></category>
		<category><![CDATA[peter moore]]></category>

		<guid isPermaLink="false">http://www.digitalbattle.com/?p=26673</guid>
		<description><![CDATA[
NASCAR fans will be disappointed to hear that EA Sports head honcho, Peter Moore, has recently let us know that the studio currently has no plans to develop a new NASCAR game. In fact, he has said that those who worked on previous NASCAR projects have been reassigned to different projects.
Below is a direct quote [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-26674" title="nascar" src="http://www.digitalbattle.com/wp-content/uploads/2009/09/nascar.jpg" alt="nascar" width="500" height="281" /><br />
NASCAR fans will be disappointed to hear that <a href="http://digitalbattle.com/tag/ea-sports">EA Sports</a> head honcho, Peter Moore, has recently let us know that the studio currently has no plans to develop a new NASCAR game. In fact, he has said that those who worked on previous NASCAR projects have been reassigned to different projects.</p>
<p>Below is a direct quote from Mr. Moore:</p>
<blockquote><p>Unfortunately … we had to make some tough trade-offs. We&#8217;ve had to redeploy some  of those folks. A number of the NASCAR team has moved over now to EA Sports MMA,  which will be shipping next year. [We're] still a huge fan of NASCAR, but no  plans right now to develop any further games for NASCAR from EA Sports.</p></blockquote>
<p>Now make note that this doesn&#8217;t mean there will <em>never</em> be a new <a href="http://digitalbattle.com/tag/nascar">NASCAR</a> game, just not one in the direct future.</p>
<p><a href="http://www.gamespot.com/news/6216624.html" target="_blank">via</a> gamespot</p>
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		<title>Madden hits 100,000 simultaneus users online, sets record</title>
		<link>http://www.digitalbattle.com/2009/08/28/madden-hits-100000-simultaneus-users-online-sets-record/</link>
		<comments>http://www.digitalbattle.com/2009/08/28/madden-hits-100000-simultaneus-users-online-sets-record/#comments</comments>
		<pubDate>Sat, 29 Aug 2009 01:48:04 +0000</pubDate>
		<dc:creator>Jeff Baker</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ea sports]]></category>
		<category><![CDATA[madden nfl 10]]></category>
		<category><![CDATA[milestone]]></category>
		<category><![CDATA[peter moore]]></category>

		<guid isPermaLink="false">http://www.digitalbattle.com/?p=26455</guid>
		<description><![CDATA[
The Madden NFL franchise only continues to grow stronger already having one of the largest sports game fan bases of all time. Today, Madden NFL 2010 has passed yet another milestone: 100,000 simulatenous users online.
News comes to us from EA Sports head honcho Peter Moore who added that over 5.6 million matches were played during [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-26456" title="maddennfl10" src="http://www.digitalbattle.com/wp-content/uploads/2009/08/maddennfl10.jpg" alt="" width="500" height="268" /><br />
The <em>Madden NFL</em> franchise only continues to grow stronger already having one of the largest sports game fan bases of all time. Today, <a href="http://www.digitalbattle.com/2009/07/11/madden-nfl-2010-demo-details/"><em>Madden NFL 2010</em></a> has passed yet another milestone: 100,000 simulatenous users online.</p>
<p>News comes to us from <a href="http://digitalbattle.com/tag/ea-sports">EA Sports</a> head honcho Peter Moore who added that over 5.6 million matches were played during the game&#8217;s first week. According to Moore, this compares to about 21,000 NFL seasons, and that sure is a lot.</p>
<p>Yup, <em>Madden</em> is here to stay.</p>
<p><a href="http://kokugamer.com/2009/08/28/madden-becomes-first-ea-sports-title-to-hit-100000-simultaneous-online-users/">via</a> kokugamer</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Moore Challenges Obama To Try EA Sports Active</title>
		<link>http://www.digitalbattle.com/2009/06/22/moore-challenges-obama-to-try-ea-sports-active/</link>
		<comments>http://www.digitalbattle.com/2009/06/22/moore-challenges-obama-to-try-ea-sports-active/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 14:55:21 +0000</pubDate>
		<dc:creator>Will Prusik</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Casual]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Wii]]></category>
		<category><![CDATA[ea]]></category>
		<category><![CDATA[EA Sports Active]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[peter moore]]></category>
		<category><![CDATA[President Obama]]></category>

		<guid isPermaLink="false">http://www.digitalbattle.com/?p=24438</guid>
		<description><![CDATA[For many gamers Obama&#8217;s comment at a speech he gave to the American Medical Assoiciation came as a shot across the bow. He urged parents to &#8216;raise {their} children to step away from the video games and spend more time playing outside&#8217;. Many gamers mistook this as an attack against our beloved hobby instead of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.digitalbattle.com/wp-content/uploads/2009/06/peter_moore_keyartboxart_160w.jpg"><img class="size-full wp-image-24477 alignright" title="peter_moore_keyartboxart_160w" src="http://www.digitalbattle.com/wp-content/uploads/2009/06/peter_moore_keyartboxart_160w.jpg" alt="" width="160" height="225" /></a>For many gamers Obama&#8217;s comment at a speech he gave to the American Medical Assoiciation came as a shot across the bow. He urged parents to &#8216;raise {their} children to step away from the video games and spend more time playing outside&#8217;. Many gamers mistook this as an attack against our beloved hobby instead of the simple call to abandon the sedentary lifestyle that is so widespread in the USA.</p>
<p>While the thousands upon thousands of forum comments go relatively unnoticed except by those forumgoers, an industry bigwig has sent forth an answering salvo. Peter Moore, president of EA sports has tongue-in-cheekly suggested that if Obama gave EA Sports Active a try, he&#8217;d be revising his opinion of how health-friendly video games can be: &#8220;Try EA Sports Active and I guarantee you&#8217;ll need aides saying &#8220;Yes you can&#8221; to finish your first workout,&#8221; said Moore in his blog. While it&#8217;d make an incredibly amusing press event to see Moore and Obama square off to see who could outlast the other in a Wii competition I&#8217;m guessing the president has more important things to do with his time.</p>
]]></content:encoded>
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		<title>Moore Killed Dreamcast</title>
		<link>http://www.digitalbattle.com/2008/09/15/moore-killed-dreamcast/</link>
		<comments>http://www.digitalbattle.com/2008/09/15/moore-killed-dreamcast/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 20:03:56 +0000</pubDate>
		<dc:creator>Rajiv Ashrafi</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Hardware]]></category>
		<category><![CDATA[dreamcast]]></category>
		<category><![CDATA[peter moore]]></category>
		<category><![CDATA[sega]]></category>

		<guid isPermaLink="false">http://www.digitalbattle.com/2008/09/15/moore-killed-dreamcast/</guid>
		<description><![CDATA[ The Dreamcast may have been one of the greatest consoles of all time (if not the greatest), but it was a commercial failure that caused Sega to back out of the hardware business and focus exclusively on software.
Before the launch of the console, Sega brought in now-EA Sports president Peter Moore as an executive [...]]]></description>
			<content:encoded><![CDATA[<p><img style="margin: 0px 0px 3px 5px" height="240" alt="peter_moore_dreamcast_tat" src="http://www.digitalbattle.com/wp-content/uploads/2008/09/peter-moore-dreamcast-tat.jpg" width="180" align="right" border="0"> The Dreamcast may have been one of the greatest consoles of all time (if not the greatest), but it was a commercial failure that caused Sega to back out of the hardware business and focus exclusively on software.
<p>Before the launch of the console, Sega brought in now-EA Sports president Peter Moore as an executive to manage the launch. While it would be safe to assume that the Japanese bigwigs had made the decision to backtrack out of the console market, it turns out Peter Moore was the <a href="http://www.guardian.co.uk/technology/gamesblog/2008/sep/11/gamesinterviews.microsoft1?gusrc=rss&amp;feed=technology" target="_blank">one to blame</a>.
<p>&#8220;On January 31, 2001, we said Sega is leaving hardware&#8211;somehow I got to make that call, not the Japanese. I had to fire a lot of people; it was not a pleasant day,&#8221; Moore recalled.
<p>He commented that the alternative for Sega was to take one last gamble on a console and facing bankruptcy. It was obviously not a good option for the company, seeing as how Saturn and Dreamcast were both commercial failures.
<p>&#8220;So we licked our wounds, ate some humble pie and went to Sony and Nintendo to ask for [development] kits,&#8221; he said.</p>
]]></content:encoded>
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		<title>Moore: Suing PC Pirates Not the Answer, Compares Games Industry to the Music Industry</title>
		<link>http://www.digitalbattle.com/2008/08/24/moore-suing-pc-pirates-not-the-answer-compares-games-industry-to-the-music-industry/</link>
		<comments>http://www.digitalbattle.com/2008/08/24/moore-suing-pc-pirates-not-the-answer-compares-games-industry-to-the-music-industry/#comments</comments>
		<pubDate>Sun, 24 Aug 2008 19:35:53 +0000</pubDate>
		<dc:creator>Rajiv Ashrafi</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[ea sports]]></category>
		<category><![CDATA[peter moore]]></category>

		<guid isPermaLink="false">http://www.digitalbattle.com/2008/08/24/moore-suing-pc-pirates-not-the-answer-compares-games-industry-to-the-music-industry/</guid>
		<description><![CDATA[ Somewhat reflecting id Software’s statement, Peter Moore, former Microsoft VP and current EA Sports head, said that he expects anti-piracy measures to be ineffective towards preventing file sharing.
&#8220;It didn&#8217;t work for the music industry,&#8221; he said. &#8220;I&#8217;m not a huge fan of trying to punish your consumer.&#8221;
He acknowledges that good solutions to piracy are [...]]]></description>
			<content:encoded><![CDATA[<p><img style="margin: 0px 0px 3px 5px" height="200" alt="the_peter_moore_guarantee" src="http://www.digitalbattle.com/wp-content/uploads/2008/08/the-peter-moore-guarantee.jpg" width="240" align="right" border="0"> Somewhat reflecting id Software’s statement, Peter Moore, former Microsoft VP and current EA Sports head, <a href="http://www.eurogamer.net/article.php?article_id=220176">said</a> that he expects anti-piracy measures to be ineffective towards preventing file sharing.
<p>&#8220;It didn&#8217;t work for the music industry,&#8221; he said. &#8220;I&#8217;m not a huge fan of trying to punish your consumer.&#8221;
<p>He acknowledges that good solutions to piracy are scarce, but said that he would rather the industry look somewhere other than the courts.
<p>&#8220;Albeit these people have clearly stolen intellectual property,&#8221; he continued. &#8220;I think there are better ways of resolving this within our power as developers and publishers.&#8221;</p>
]]></content:encoded>
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