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	<title>DigitalBattle.com &#187; pink</title>
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		<title>EA Fighting Breast Cancer With Madden</title>
		<link>http://www.digitalbattle.com/2008/10/04/ea-fighting-breast-cancer-with-madden/</link>
		<comments>http://www.digitalbattle.com/2008/10/04/ea-fighting-breast-cancer-with-madden/#comments</comments>
		<pubDate>Sun, 05 Oct 2008 04:24:42 +0000</pubDate>
		<dc:creator>Erich Jurgens</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[madden]]></category>
		<category><![CDATA[pink]]></category>

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		<description><![CDATA[In recognition of October being breast cancer month, Electronic Arts is releasing a limited edition of Madden &#8216;09. Proceeds from the game will go to the Deanna Favre(Brett Favre&#8217;s wife) HOPE Foundation. Senior product manager, Anthony Stevenson, commented on the decision of EA to make Madden Pink.
&#8220;EA is honored to team up with Deanna Favre [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-14573" title="madden-pink" src="http://www.digitalbattle.com/wp-content/uploads/2008/10/madden-pink.jpg" alt="" width="178" height="250" />In <a href="http://www.gamasutra.com/php-bin/news_index.php?story=20503">recognition</a> of October being breast cancer month, Electronic Arts is releasing a limited edition of <em>Madden &#8216;09</em>. Proceeds from the game will go to the Deanna Favre(Brett Favre&#8217;s wife) HOPE Foundation. Senior product manager, Anthony Stevenson, commented on the decision of EA to make Madden Pink.</p>
<blockquote><p>&#8220;EA is honored to team up with Deanna Favre and Target in the fight against breast cancer. Almost everyone has been affected by this disease in some way, so we&#8217;re eager to give our passionate fans an opportunity to participate in finding a cure.&#8221;</p></blockquote>
<p>Madden Pink can be purchased solely from Target, who will likewise donate the proceeds. Madden pink will only be available for the duration of October.</p>
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