Posts Tagged ‘red bull’
Red Bull becomes PS Home’s first sponsor
December 3rd, 2008 No Comments Posted in Business, Online, PlayStation 3

While the service isn’t even out yet, Sony has begun collecting sponsors for Playstation Home. It was announced today that Red Bull has jumped on as the first major contributor.
Not much is known about Red Bull’s involvement with the service other than the fact that they will have their own zone in the virtual world that will showcase an airplace race-game modeled after their real life Red Bull Air Race series.
Playstation Home is currently in closed beta form, with an open beta expected to launch sometime this month, even though it’s been in development forever.