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	<title>DigitalBattle.com &#187; seniors</title>
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		<title>Sony: We Don&#8217;t Need Seniors</title>
		<link>http://www.digitalbattle.com/2008/08/07/sony-we-dont-need-seniors/</link>
		<comments>http://www.digitalbattle.com/2008/08/07/sony-we-dont-need-seniors/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 19:30:01 +0000</pubDate>
		<dc:creator>Erich Jurgens</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[PlayStation 3]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[seniors]]></category>
		<category><![CDATA[sony]]></category>

		<guid isPermaLink="false">http://www.digitalbattle.com/?p=13303</guid>
		<description><![CDATA[You know what we haven&#8217;t had in a while? Sony commenting about how the Wii doesn&#8217;t effect them. Luckily Sony&#8217;s Vice President of product marketing, Scott Stienberg, has taken the liberty of stepping in with a small stab at Nintendo. During an interview, Steinberg commented that Sony does not need a controller to appeal to [...]]]></description>
			<content:encoded><![CDATA[<p>You know what we haven&#8217;t had in a while? Sony commenting about how the Wii doesn&#8217;t effect them. Luckily <img class="alignright" style="float: right;" src="http://digitalbattle.com/wp-content/uploads/2006/09/ps3_clear_black_sc0.jpg" alt="ps3" />Sony&#8217;s Vice President of product marketing, Scott Stienberg, has taken the liberty of stepping in with a small stab at Nintendo. During an interview, Steinberg <a href="http://www.gamesindustry.biz/articles/scott-steinberg-part-two">commented</a> that Sony does not need a controller to appeal to seniors, they need to focus on converting PS2 owners into PS3 owners.</p>
<blockquote><p>&#8220;And as a brand, Nintendo&#8217;s got their thing, and we&#8217;re not trying to get the senior citizen group to get into gaming, we&#8217;re looking to convert the PS2 owners and the tens of millions of installed base that were playing DVDs and playing games on their PS2, to now play Blu-ray movies and Blu-ray games with their PS3.&#8221;</p></blockquote>
<p>Granted, the quote isn&#8217;t a blatant attack at Nintendo, unlike so many other quotes from Sony, but Steinberg still failed to mention how much of a beating their product is taking from the &#8220;senior citizen group&#8221; appeal that the Wii has.</p>
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