Posts Tagged ‘silverlight’
Silverlight enhanced Xbox 360 ads probably won’t be annoying
Yesterday we told you that Microsoft would be bringing a new kind of ads to their Xbox 360 console thanks to their Silverlight technology. Well, a bunch of you probably rolled your eyes at the thought of more ads but according to Major Nelson, they probably won’t be as annoying as you think:
I need to let you know that you don’t need to worry about a huge influx of ads across the dashboard. One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the LIVE community. Silverlight will help make those ads a more organic part of the dashboard, like we’ve done with some of the NXE slots in the past.
So, while the ads will be there, there is a good chance that the advertised products will actually be stuff you care about.
Microsoft bringing HD ads to Xbox Live
Have you ever been looking at advertisements and gawked at their poor quality, wishing they would be portrayed in HD? No? Me neither. But for those of you who have your days of gawking are numbered.
Microsoft advertising exec Sean Alexander was recently caught speaking about Microsoft’s Flash alternative, Silverlight, and it’s amazing features. Of course, he took the time to tell everyone that Silverlight will give advertisers to ability to display full HD ads pretty much anywhere they want, including Xbox Live.
Now, the feature won’t be added to the Xbox 360 for some time now with Joystiq predicting it will be included with the next major Dashboard update reportedly hitting this fall.