Posts Tagged ‘tbwa’
Activision wants Modern Warfare 2 to be “biggest entertainment launch of all time”
It’s no secret that Activision is looking to make a huge impression with their highly anticipated FPS Modern Warfare 2 but just how big, you ask?
Well, it seems that the mega-publisher has contracted advertising firm TBWA with the task of making Modern Warfare 2 the “biggest entertainment launch of all time”. This means that Activision is looking to put Halo 3’s first day sales of 1.7 million copies and GTA IV’s first day sales of 3.6 million copies to shame.
Do you think Modern Warfare 2 will live up to the hype? Given Call of Duty 4’s success there is a good chance that it will. Not to mention the fact that it’s shipping on just about every major console (including the PC0 there is.
I guess we’ll have to wait until the game’s November 10th release date to pass judgement.
Read (GI.biz)